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Groupon - Next move?

Sometime ago, I blogged Groupon is chasing GroupDeal, the group buying software platform developed by our team and powers many competitor sites.

Groupon has chased our self servicing platform and introduced as Groupon 2.0/stores. In that concept, to overcome the whitelabel group buying platforms, they have offered 2 types of self-services: promoting via groupon with 30% commission and promoting to followers with 10% commission--eventually focusing everyone to use their defacto platform.

Unlike groupon, as we have already added friends module, what could be groupon's next move after adding self service platform? I have an answer:-)
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