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Groupon - hype or paid news?

As our team is developing GroupDeal , a group buying software that powers most of the groupon like websites, I have been following Groupon for a long time. Quite often, I'm amused by the news and visibility that the Groupon is getting on the media. The recent buzz that Google May Acquire Groupon for $6 Billion, and It Would Be Worth Every Penny (!!!) and Groupon Turns Down Google’s $6 Billion Offer --and weird comments & noise posted over there--seems to prove my doubts that it's more of a hype or paid news. If my doubts are true, there's a clear "success mantra" for every internet company!!